Privacy Policy

Welcome to the Prime Meat website (the “Site”) operated by Prime Meat(Private) Limited. We respect your privacy and want to protect your personal information. To learn more, please read this Privacy Policy.

This Privacy Policy explains how we collect, use, and (under certain conditions) disclose your personal information. It also details the steps we have taken to secure your personal information and your options regarding its collection, use, and disclosure. By visiting the Site directly or through another site, you accept the practices described in this Policy.

Data protection is a matter of trust and your privacy is important to us. We will only use your name and other information related to you as described in this Privacy Policy. We will only collect information where it is necessary and relevant to our dealings with you.

We will keep your information for as long as required by law or as relevant for the purposes for which it was collected. We will cease to retain your personal data or remove the means by which the data can be associated with you once it is no longer necessary for any legal or business purpose.

You can visit the Site and browse without providing personal details. During your visit, you remain anonymous, and we cannot identify you unless you have an account on the Site and log in with your username and password.

Data that We Collect

We may collect various pieces of information if you seek to place an order for a product on the Site. We collect, store, and process your data for processing your purchase and any possible later claims, and to provide you with our services. We may collect personal information including, but not limited to, your title, name, gender, date of birth, email address, postal address, delivery address (if different), telephone number, mobile number, fax number, payment details, payment card details, or bank account details.

Prime Meat shall collect the following information if you are a buyer:

• Identity data, such as your name, gender, profile picture, and date of birth;
• Contact data, such as billing address, delivery address/location, email address, and phone numbers;
• Biometric data, such as voice files and facial recognition when you use our voice search function, and your facial features when you use the Site;
• Billing account information: bank account details, credit card account, and payment information (such account data may also be collected directly by our affiliates and/or third-party payment service providers);
• Transaction records/data, such as details about orders and payments, user clicks, and other details of products and services related to you;
• Technical data, such as Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, device information, browser plug-in types and versions, operating system and platform, international mobile equipment identity, device identifier, IMEI, MAC address, cookies (where applicable), and other information and technology on the devices you use to access the Site;
• Profile data, such as your username and password, account settings, orders related to you, user research, your interests, preferences, feedback, and survey responses;
• Usage data, such as information on how you use the Site, products, and services, or view any content on the Site, including the time spent on the Site, items and data searched for on the Site, access times and dates, as well as websites you were visiting before you came to the Site, and other similar statistics;
• Location data, such as when you capture and share your location with us in the form of photographs or videos and upload such content to the Site;
• Marketing and communications data, such as your preferences in receiving marketing from us and our third parties, your communication preferences, and your chat, email, or call history on the Site or with third-party customer service providers; and
• Additional information we may request you to submit for due diligence checks or required by relevant authorities for identity verification (such as copies of government-issued identification, e.g., passport, ID cards, etc.) or if we believe you are violating our Privacy Policy or our Customer Terms and Conditions.

Prime Meat shall collect the following information if you are a seller:

• Identity and contact data, such as your name, date of birth or incorporation, company name, address, email address, phone number, and other business-related information (e.g., company registration number, business license, tax information, shareholder, and director information, etc.);
• Account data, such as bank account details, bank statements, credit card details, and payment details (such account data may also be collected directly by our affiliates and/or third-party payment service providers);
• Transaction data, such as details about orders and payments, and other details of products and services related to you;
• Technical data, such as Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, international mobile equipment identity, device identifier, IMEI, MAC address, cookies (where applicable), and other information and technology on the devices you use to access the Site;
• Profile data, such as your username and password, orders related to you, your interests, preferences, feedback, and survey responses;
• Usage data, such as information on how you use the Site, products, and services, or view any content on the Site, including the time spent on the Site, items and data searched for on the Site, access times and dates, as well as websites you were visiting before you came to the Site, and other similar statistics;
• Location data, such as when you capture and share your location with us in the form of photographs or videos and upload such content to the Site;
• Marketing and communications data, such as your preferences in receiving marketing from us and our third parties and your communication preferences, and your chat, email, or call history on the Site or with our third-party seller service providers; and
• Additional information we may request you to submit for authentication (such as copies of government-issued identification, e.g., passport, ID cards, etc.) or if we believe you are violating our Privacy Policy or our Terms of Use.

Use of Your Information

We will use the information you provide to enable us to process your orders and to provide you with the services and information offered through our website and which you request in the following ways:

If you are a buyer:

• Processing your orders for products:
  • Process orders you submit through the Site;
  • Deliver the products you have purchased through the Site for which we may pass your personal information on to a third party (e.g., our logistics partner) in order to deliver the product to you;
  • Update you on the delivery of the products;
  • Provide customer support for your orders;
  • Verify and carry out payment transactions (including any credit card payments, bank transfers, offline payments, remittances, or e-wallet transactions) in relation to payments related to you and/or services used by you. In order to verify and carry out such payment transactions, payment information, which may include personal data, will be transferred to third parties such as our payment service providers;
• Providing services:
  • Facilitate your use of the services or access to the Site;
  • Administer your account with us;
  • Display your name, username, or profile on the Site (including on any reviews you may post);
  • Respond to your queries, feedback, claims, or disputes, whether directly or through our third-party service providers; and
  • Display on scoreboards on the Site in relation to campaigns, mobile games, or any other activity;
• Marketing and advertising:
  • Provide you with information we think you may find useful or which you have requested from us (provided you have opted to receive such information);
  • Send you marketing or promotional information about products and services on the Site from time to time (provided you have opted to receive such information); and
  • Help us conduct marketing and advertising;
• Legal and operational purposes:
  • Ascertain your identity in connection with fraud detection purposes;
  • Compare information and verify with third parties to ensure that the information is accurate;
  • Process any complaints, feedback, enforcement actions you may have lodged with us;
  • Produce statistics and research for internal and statutory reporting and/or record-keeping requirements;
  • Store, host, back up your personal data;
  • Prevent or investigate any actual or suspected violations of our Terms of Use, Privacy Policy, fraud, unlawful activity, omission or misconduct, whether relating to your use of the Site or any other matter arising from your relationship with us;
  • Perform due diligence checks;
  • Comply with legal and regulatory requirements (including, where applicable, the display of your name, contact details, and company details), including any law enforcement requests, in connection with any legal proceedings, or otherwise deemed necessary by us; and
  • Where necessary to prevent a threat to life, health, or safety;
• Analytics, research, business, and development:
  • Understand your user experience on the Site;
  • Improve the layout or content of the pages of the Site and customize them for users;
  • Identify visitors on the Site;
  • Conduct surveys, including carrying out research on our users’ demographics and behavior;
  • Derive further attributes relating to you based on personal data provided by you (whether to us or third parties) to provide you with more targeted and/or relevant information;
  • Conduct data analysis, testing, and research, monitoring, and analyzing usage and activity trends;
  • Further develop our products and services; and
• Other:
  • Any other purpose to which your consent has been obtained; and
  • Conduct automated decision-making processes in accordance with any